Will Kusch

I'm Will. I build mobile and web apps for consumers and businesses. Lately I've been working on Convuu, a widget that adds FaceTime functionality to any site. In addition I've been building a development agency with Alex Heiden, working on a new mobile app (shhh), and writing movie reviews. Here is my most recent review!

Things I've learned: it's really easy to just build, build, build, but hard to stop and listen to users. What's the point of building anything if no one is asking for it? Talking to people beats intuition most of the time when building products. One of my more useful lessons was how fast high-value iteration is. Many of my projects see elements or functions go through 5-6 revisions before they even go live. Mostly because I have no clue what I want, but with each iteration I go back to the drawing board with a far better idea. Some of our agency clients are blown away when I do our mockups in code compared to Figma. I guess what I'm saying is if there is a quicker way to iterate, use that method. I could probably ramble more about things I've learned but you can just see that on X.

I have a few long-running threads I'm focused on for this year. The biggest being: how can I create a better creative and brand identity? This has been a question I've been exploring for a while and it just now feels like I'm gaining traction. Outside of design, my main focus lies in creating unique experiences no one thought possible (remember that mobile app from earlier...). I'm sure in a few months I'll have another idea worth adding here, but for now that's where my focus lies. If any of that sounds interesting, be a friend and reach out. Oh, and here's what I'm listening to right now.